The idea behind it is to have a community where people can post screenshots and/or movies, and/or gab about their game... much like we have for the Sims. There are all kinds of WoW advice sites out there, talent tree builds, gear lists, strategies, etc... but this isn't for that, lol. It's more for the quirky, fun, personal side of the game. :)
Brought to you by the part of me that wishes WoW and The Sims 2 would merge somehow, because I would totally be into that.